Holiday Ad Campaign Reminds Drivers to Hand Over Keys When Drinking - KAIT Jonesboro, AR - Region 8 News, weather, sports

Jonesboro -- Heather Flanigan Reports

Holiday Ad Campaign Reminds Drivers to Hand Over Keys When Drinking

December 16, 2004 – Posted at 7:15 p.m. CST

JONESBORO – According to the National Highway Transportation Safety Administration, last year in both Missouri and Arkansas 41% of all traffic deaths were alcohol-related. But a new ad campaign is reminding holiday drivers to hand over the keys if they've had too much to drink.

The new ad campaign kicks off Friday and while the message is plain and simple, it has some ads that are expected to make a big impact. Police officials are hoping they hit home this holiday season.

“This time of year traditionally there are a lot parties, social gatherings and things. People have a tendency to drink a little more and moving around a lot more and different things going on,” said Arkansas State Police Captain Mike Coy.

Captain Coy hopes this year won't be as bad. In 2004, 254 people in the state of Arkansas and 504 people in Missouri died from alcohol related deaths. While public service announcements may not stop drunk drivers, taking away the keys can.

“Be sure not to drive. Get someone to drive you or call a cab to take you home. Have someone as a designated driver, but don't try to drive, because the consequences can very, very great,” said Captain Coy.

The public service announcements are scheduled to play on over 300 television stations until after the New Year.

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