JONESBORO, AR (KAIT) - Arkansas State University hosted a Women's History Month Celebration on Thursday with one central message: Consumers have power.
Senior Vice President for Nielsen Cheryl Pearson-McNeil spoke at the celebration about the importance and impact of consumer's choices.
"I think it's really important for young women to understand and value their consumer power and know that as women we have power," Pearson-McNeil said.
Pearson-McNeil said one thing she hopes people left the celebration knowing is that every buying decision a person makes, there is a person making money off their purchase.
She hopes people will use their consumer buying power for good.