AG: 'Free' gift cards may cost your identity

AG: 'Free' gift cards may cost your identity

JONESBORO, AR (KAIT) - Arkansas Attorney General Leslie Rutledge is warning citizens that "free" gift cards could cost your identity.

The AG says scammers are mailing fake gift cards, some as much as $500, for popular retailers.

Arkansans are told all they have to do is call the phone number on the card to activate it.

When the victim calls the number, Rutledge says the person on the other end asks several personal, financial questions.

Meanwhile, the AG's office has received reports of a related scam in which gift cards are offered through email and social media. Again, potential victims are asked personal information.

"These scam artists ask questions in order to get as much information about your personal life and finances that they can," Rutledge said. "Oftentimes, even if they cannot get specific account information, they try to obtain enough information to hack into bank and credit card accounts."

To avoid becoming a victim of these scams, Rutledge offered the following tips:

  • Never provide personal information in response to an unsolicited request, whether it is over the phone, email or Internet.
  • Do not open or respond to unsolicited mail offering free gift cards.
  • Consider contacting the retailer directly, if there are questions about the validity of a mail piece.
  • To report suspected gift card scams, file a complaint at
  • If you have fallen victim to this scam, contact your financial institution immediately to protect your accounts, block your cards, fill out a fraud affidavit and take other protective measures to protect your identity.

For more information on identity theft or assistance with consumer-related issues, contact the AG's office at 1-800-482-8982 or or visit

Copyright 2016 KAIT. All rights reserved.

Region 8 News App - Install or update on your: iPhone | Android