United Way of NEA needs the community's support

United Way starts a campaign
Stuff the Bus, August 2015 (Source: KAIT)
Stuff the Bus, August 2015 (Source: KAIT)

JONESBORO, AR (KAIT) - United Way's pledge campaign kicked off in the fall of 2015 to help fund their projects.

The purpose of the campaign was to gather enough pledges to support current and future programs.

Executive Director for the United Way of Northeast Arkansas Nannette Heard said things have gone well so far.

"It has gone really well this year," Heard said. "We have actually met our goal of $660,000. We've actually surpassed that this year. We're almost at $665,000."

Heard said they're thrilled with the results so far, but worry about the increasing need in Region 8.

"We have seen the need in our area continue to grow as the community itself grows," Heard said. "There are a lot more people living in Craighead County as well as the other 7 counties that we serve. And so, it's just becoming more and more important to raise these funds every year."

Heard said it's only with the continued support from the community that they can provide help to so many nonprofit organizations.

"The support from the community is really huge during the campaign," Heard said. "Obviously the more we raise the more we're able to give back out to the community. For 2016 we have over 21 programs that we're supporting, not to mention the programs we do here at the United Way ourselves. Such as Stuff the Bus or the Imagination Library or even the VITA program we have going on right now."

Heard said many people would be shocked to learn just how many people are in need in Region 8.

"Last year we served over 70,000 individuals," Heard said. "Through the programs we do ourselves and the ones we support."

Heard said these are also not temporary solutions they're trying to help fix.

"We're trying not to just fund short term problems," Heard said. "We want to hopefully help people get out of their current situation and improve their life for the future."

You still have a chance to make a pledge. The campaign will continue through March 31.

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