KAIT recently did a story where we hid a very real looking disabled BB gun in a child's play area with hidden cameras rolling to see how kids reacted to finding a gun.
The on-air and social media marketing started a few days in advance to let our viewers know that we were doing the story. Many reacted on social media after seeing the marketing of the piece instead of waiting to watch the story.
We saw many reactions - from people thanking us for doing the story, to comments like: "Careful Region 8. Really don't want you pushing the liberal propaganda in my hometown. The government telling you what to broadcast now?" and "Looks like a setup for failure providing the place they are hiding the gun."
We welcome all comments, even when they are critical because communication and giving our viewers a voice is part of our mission.
But I have to point something out. When you see the story, you can clearly see that there was no agenda when it comes to guns. There was no pro or anti-gun stance in the marketing or the actual story.
Another Facebook post summed it up perfectly. "Touchy subject. You're talking about something as sacred as the Holy Bible when you start talking about guns in Arkansas." There is some truth to that statement.
The point of the story is to make sure parents are having conversations with their kids. Even if you don't have a gun in the house, It's important to remember that Arkansas is the third highest in the nation for gun ownership.
That means when our kids go to other homes, there is a good chance guns are there and it's important that we talk to our kids about what to do if they come face-to-face with a gun or another child with a gun.
Talking…and listening…and making sure the ultimate goal is protecting our children…Makes this A Better Region 8.
- Chris Conroy, KAIT VP & General Manager
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