JONESBORO, AR (KAIT) - We are just five days away from the start of the Red Wolves football season, so Paint the Town Red Week kicked off Monday.
Coach Blake Anderson along with Mayor Harold Perrin visited University Heights Intermediate School to start the celebration.
Each student got a red balloon to release at the end of the event.
For Anderson, everything begins with the community.
"Well this is the official kickoff to the season and I know the game is just a secondary event," Anderson said. "This is it. When we let balloons go, the kids are having fun. To me, that's what's great about this community, everybody gets involved."
This is the city's 20th year to hold the Pain the Town Red event.
Anderson said he expects to see everyone in the stadium Friday night cheering the Red Wolves to victory.
Copyright 2016 KAIT. All rights reserved.