WILSON, AR (KAIT) - Cotton bales in one Region 8 community are catching the eyes of drivers in hope of spreading a message.
Steady traffic along Highway 61 in Wilson brings many vehicles to Lee Wilson and Company.
Barry Braden, Arkansas Operations Manager for Lee Wilson and Company, wanted to do something extra special for breast cancer awareness with pink wrap around a number of their cotton bales.
"When in doubt, go big," Braden said. "There's been a lot of attention."
Braden called Christy Chandler, of Senath, MO, to help with the project because she has a personal story to share.
"It touches our heart and of course special to us," Chandler said.
Chandler lost her daughter, Misty, to breast cancer in 2010. Misty was 33 years old.
"Our community was so supportive of us," Chandler said. "Everybody kind of got behind her, and she was such a strong strong lady."
In 2013, Chandler and her family created Misty's Mission.
"Anyone that is diagnosed with breast cancer, when we hear about it, we get their name and address basically, and we do anything we can to help," Chandler said.
Their main fundraiser is a softball tournament in April in honor of Misty's birthday.
Chandler said they raised $35,000 at the first annual softball tournament.
"This will be our fourth year, and we have helped over 60 ladies," Chandler said.
And with the display in Wilson turning heads, they hope to help even more.
"I think people really want to do good and sometimes we need a reminder, and this maybe has been a reminder," Braden said.
While Chandler's daughter lost her fight, she has a message for those facing the battle.
"Pray and believe," Chandler said. "We believe in a cure. That's what Misty's Mission is. In the meantime, until there is a cure we want to help those who are fighting."
Braden said the pink wrapped cotton bales actually belong to Byron Small of Senath. Braden said it's because of his generosity they were able to share this message.
Chandler is organizing a Walk for the Cure in Senath on Saturday, Oct. 15.
For more information on the walk click here.
Misty's Mission can be found on Facebook here.
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