JUNE 15, 2005 - Posted at 3:32 p.m. CDT
LITTLE ROCK, AR - Arkansas is among six states suing an Ohio businessman known for his "Smiling Bob" television advertisements that tout supplements for "natural male enhancement."
The cases were filed concurrently in Arkansas, Ohio, Illinois, North Carolina, Oregon and Texas.
The Texas case accuses Cincinatti-based businessman Steve Warshak of deceiving consumers with supplements including Enzyte and Suvaril that haven't been tested or approved by the Food & Drug Administration.
Warshak did not immediately return a telephone message left by The Associated Press.
His five companies sell 15 products for ailments as insomnia, fatigue, memory loss and failing vision. Widely seen ads for Enzyte feature a character, "Smiling Bob," who seems to lead a charmed life, presumably because of the product.
The court action alleges that free trial offers of the drugs are a ruse to obtain credit card information. The company allegedly never tells consumers that they will continue to be billed after a 30-day free trial unless they cancel future orders first.