Dani Mackey, email@example.com
Alexandria, VA, October 10, 2017 – To help people across the country start their day with a smile, on October 11th florists nationwide are hitting the streets in almost 300 cities in all 50 states (plus D.C. and Canada), surprising busy commuters with two free flower bouquets -- one to keep and one to give to a friend, family member, colleague or a complete stranger. Through this random-acts-of-kindness-style effort called Petal It Forward, tens of thousands of flowers are set to reaffirm the science behind flowers’ ability to improve moods and bring people together.
“Research shows that receiving flowers makes us happy and that giving flowers makes us even happier,” said Jennifer Sparks, SAF Vice President of Marketing. “The floral industry wants to share positivity and kindness toward others, and to give people the chance to do that for someone else,” she said.
These “mood-boosting effects” are not an assumption, said Sparks. “They’re backed by science.” Recent studies prove that simply seeing or smelling flowers improves a person’s mood, and receiving flowers makes an occasion more memorable. These findings back up previous behavioral research on flowers conducted by Rutgers and Harvard that scientifically demonstrate the positive impact flowers have on emotional well-being.
For a list of Petal It Forward events by city and state, and contact information for local interviews, go here. For statistics and research, visit aboutflowers.com/stats and aboutflowers.com/research.
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