KAIT, Cox Introduce Cable Subscribers To HDTV

AUGUST 1, 2005 - Posted at 4:16 p.m. CDT

JONESBORO, AR - The wonders of sharper, clearer images on many Jonesboro television sets become reality on Tuesday, as KAIT-TV and Cox Communications introduce high-definition television, or HDTV, to cable subscribers on the 'HDTV Tier' as part of their digital programming package.  Cox subscribers in Walnut Ridge and Pocahontas will begin to enjoy the new HDTV offering as well.

KAIT and Cox will hold a kick-off celebration Tuesday at the Cox offices at 1520 South Caraway Road, from 8 a.m. to 5:30 p.m.  The public is encouraged to drop by and get more information about HDTV, and receive give-away premiums.

Jonesboro Cox System Manager Deanna Hornback said, "HDTV is a result of upgrades in our technology at Cox that allows us to improve our video and high-speed Internet offerings.  We've spent about $270 million in Arkansas the past four years upgrading our systems."

KAIT General Manager & Vice President Ted Fortenberry said Channel 8 has invested in many upgrades to bring HDTV to its viewers.  "This is an exciting opportunity for Region 8.  Upgrading to a digital system has been a significant investment and this partnership between KAIT and Cox will allow a large percentage of the market the opportunity to experience this latest technology.  There is no comparison to watching television in analog, or even standard digital signals.  HDTV is truly an experience."

HDTV offers a widescreen format with a 16:9 picture ratio of width to height versus the standard TV screen of 4:3, which allows the HDTV picture to offer more of a movie theater experience.  Its higher resolution offers sharper, clearer images than standard TV.  Standard television displays an image of 200,000 pixels, while HDTV is capable of showing 2 million.  The more pixels, or tiny color dots that make up a picture, the sharper the image.

HDTV also offers better sound quality to enhance the viewing experience.