More Single Women Opting to "Do-It-Herself" - KAIT Jonesboro, AR - Region 8 News, weather, sports

Jonesboro, AR -- Heather Flanigan Reports

More Single Women Opting to "Do-It-Herself"

August 26, 2005 – Posted at 3:56 p.m. CDT

JONESBORO, AR -- The National Association of Realtors reports that single women now purchase one of every five homes, while single men buy just one in 10. While single women have become a hot market for home improvement stores, fix-it workshops and television shows, many have realized home ownership is a serious investment.

“It gives the woman that self gratification. I did this myself; you can stand back and look at it,” said Home Depot service desk supervisor Sissy Reams.

With more single women becoming homeowners, many are compelled to find cost-effective ways to handle home repairs and projects.

“If we don't have something that they are looking for, all they have to do is call us, and we will get a class going for them,” said Reams.

Home improvement stores aren’t just a man's domain anymore. Many items are specifically marketed to women. Single women have been saying it for years, there's really nothing they can't do for themselves when it comes to home improvement, and now finally the industry is catching up.

 “They are geared for the women, they have the gel pads here that makes them more comfortable, better gripping and that type of thing, and that excites them because it just helps them fell that they can do it themselves,” said Reams. 

 With the right tools, a woman can be her own handyman.

“I don't think there is a project a woman couldn’t do. Simply because, if they don't know how to do it, they can come to us and we can show them how to do it,” said Reams.

 Just to show how serious women are about home ownership, in a survey conducted by sears.com, three out of five women say they would rather receive an hour of advice from Bob Vila than Dr. Phil.

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