Women step up to lead business

(Source: KAIT-TV)
(Source: KAIT-TV)

JONESBORO, AR (KAIT) - The 4th annual Women's Business Leadership Conference took place at Arkansas State University on Thursday.

The conference was created in 2015 by the dean of A-State's College of Business and a committee.

Its purpose is to inspire and motivate women in the business community for leadership and professional development.

Rebecca Huling, Vice President of Marketing FedEx Services, was asked to be one of the keynote speakers.

Huling said encouraging women in the business field isn't new to her.

"I am the Executive Sponsor for the Women in Leadership Program at FedEx," said Huling. "So, one of my passions other than digital marketing is really ensuring that we have women leaders that can take their company to the next level. And ensuring we're preparing them to take on the leadership roles within the companies. So, we work on that all year round and we're thrilled to do it at Arkansas State University, as well. They've been great partners with us."

Huling said she spoke to the audience members about her journey.

"I spoke to them about my story," Huling said. "My life story and how I learned to be an effective leader and shared with them the ten most effective lessons that I've learned as a woman leader and growing up in Buffalo, New York. My mother told me you can do anything you set your mind to. Two lessons I learned from my grandfather were about really knowing yourself and knowing how to control yourself."

Marketing and Sales senior Samantha Risi said she thought the conference was a wonderful opportunity.

"First and foremost," Risi said. "I have gotten just a plethora of mentors that have just given me so much advice about being a professional woman and how we need to be our best selves and don't settle for anything less in the business world. That and having all the resources and connections to pursue any type of career or any type of opportunity that I want. I'm so thankful to have them as a link to my future."

Huling said she hoped ladies took away a sense of empowerment.

"I hope they take away," Huling said. "They can do anything they set their mind to. And that, as women and as a community we truly want to change the way women are perceived in the workplace and elevate women into positions of power. We have to do that together. And things change when the entire community works together to make the change. And the energy in the room was amazing."

"The one thing I'd take away," Risi said. "Women are the future. And we need to be our best selves and settle for nothing less and shoot for the stars."

For more information about Arkansas State University's College of Business, click here.

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