JONESBORO, AR (KAIT) - If you're a Kroger shopper, you may notice your grocery bill is a little less.
The company announced Tuesday a multi-million-dollar investment has lowered prices at 101 stores, including those in Arkansas and Missouri.
Kroger states their stores are decorated in yellow to show the new plan to help provide "more for less" on prices for everyday items.
Over 3,000 grocery, organic, natural foods and general merchandise products now have a price reduction.
Those items are marked with yellow "Low Price" stickers.