MARCH 1, 2006 - Posted at 2:57 p.m. CST
HELENA-WEST HELENA, AR - The King Biscuit Blues Festival has been in a battle over trademark issues, and it's now looking for a new name. Everyone's invited to give suggestions.
The three-day festival, held in October in Helena-West Helena, was known for 19 years as the King Biscuit Blues Festival.
But it was renamed the Arkansas Blues and Heritage Festival last year after New York-based King Biscuit Entertainment Group asked for $20,000 for continued use of the King Biscuit title.
The New York group has owned the trademark to the King Biscuit name since 1973, though it originated in a Helena radio show.
In an effort to build more community loyalty, organizers of the Helena-West Helena festival are asking for advice on a new name.
This talk of a new name follows an announcement in November that a Memphis entertainment group had entered into an agreement with New York-based King Biscuit Entertainment to host an October music festival of its own.
They tentatively plan to call the Memphis festival the King Biscuit Music Festival.
After that announcement, Massachusetts-based bluesman Junior Jackson began an on-line petition asking people to continue to support the Arkansas-based festival.