Crystal Bridges Planning Marketing for 2009 Opening - KAIT Jonesboro, AR - Region 8 News, weather, sports

Crystal Bridges Planning Marketing for 2009 Opening

March 12, 2006 - Posted at 12:40 p.m. CST

BENTONVILLE, Ark. (AP) _ Organizers of the Crystal Bridges

Museum of American Art planned for Bentonville say they want to tap

into state tourism resources to help promote the attraction.

Museum director Bob Workman says he wants to work with Fort

Smith and Eureka Springs and with the Clinton Library in Little

Rock. Workman says the Clinton Library has had success in working

with tour bus companies, and he says he wants to pursue similar

arrangements for the museum.

Workman says he wants to reach a broad market. He says there are

plenty of people from the Baby Boom generation who will seek out

the 50 million-dollar museum, but he also wants to promote the

attraction to teenagers and young people.

The museum is planned to open in May 2009.

(Copyright 2006 by The Associated Press. All Rights Reserved.)

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