Legislators to Get Report on College Advertising

OCTOBER 5, 2006 - Posted at 11:37 a.m. CDT

LITTLE ROCK, AR - A co-chairman of the Legislative Joint Budget Committee has asked for a report on how much money state colleges and universities are spending to promote themselves.  Republican Senator Dave Bisbee of Rogers questions why public colleges are spending money on advertising to compete with one another for students.  The report will look at the amount of expenditures, how such promotion affects enrollment, and where newly enrolled students come from.

Democratic Senator Mary Anne Salmon of North Little Rock wondered if a statewide advertising campaign touting all the Arkansas public higher education institutions would be a better use of state money.  Democratic Senator Jimmy Jeffries of Crossett suggested that the schools be required to spend their endowment money, rather than public funds, on promotions.

Arkansas has eleven state-funded, four-year universities and 22 two-year colleges.

(Copyright 2006 by The Associated Press.  All Rights Reserved.)