Prices Falling for the Holiday Season

November 15, 2006 -- Posted at 5:00 p.m.

JONESBORO, AR -- "Watch out for falling prices", that's the motto for Wal-Mart stores across the country, and it seems those prices are falling even more this holiday season.

"I think it's wonderful with Christmas coming up, especially for us guys that don't know what to buy," said shopper Gary Hoggard.

While toys and TV's are usually a big focus for shoppers during the hot holiday sales,

Wal-Mart is instead making roll-backs in other parts of the store.

"For example we have a 'Mr. Coffee' coffee pot that was originally $54.83 and now it's marked down to $49.88," said Wal-Mart assistant manager Sue Weary.

These roll-backs are good news for customers, and as company officials hope, good news for sales at Wal-Mart.

"This year Wal-Mart as a company is being quite a bit more aggressive on cutting prices because a lot of people are having financial difficulties.  Wal-Mart is trying to do their part to make sure they have a good holiday," said Weary.

"I find the quality is as good as anything you can buy.  There's no sense in giving two times the price if you can get it for half of that and the quality is still as good," said Hoggard.

Wal-Mart is marking the newly discounted items with red and white sale tags in the store.

Meanwhile, K-Mart and Target are offering similar sales on products during the holidays.

For information about any of those sales, log onto the store websites: