If you've ever been in the market to purchase or sell a home or business one of the things a realtor will discuss with you is curb appeal. Curb appeal is the appearance of the property as viewed "from the curb". It's often difficult to look at our own property in the same way that potential buyers do, because when we become accustomed to the way something looks and functions, we can't see its faults.
That same analogy applies in other ways as well...
If you enter Arkansas from the Memphis, Tennessee area you certainly cannot be impressed with the curb appeal of the state. What a mess... from the condition of the highways to the lack of pride noticeable in the businesses that line that stretch of highway. Think about the volume of traffic that flows through that area and the first impression they get of the state. It can't be positive.
And whether you are pro or con in regards to gambling, the renovated Southland Greyhound facility is certainly a dramatic improvement over the previous facility and will hopefully be a catalyst for more improvements in the West Memphis area.
As the improvements are made to the Highway 63 corridor from I-55 to Jonesboro we would like to suggest that the cities along the highway follow the example set by Marked Tree and work to beautify the entrance to your communities.
I am aware of one local businessperson who offered to adopt an area along highway 63 for improvement and then challenge other businesses to do that same. Unfortunately there was lack of follow-up by the city administration to get state highway approval, so it never happened and they look as ugly as they always have.
What do you think prospective businesses and relocating families would say about the curb appeal of your city? If we compared our efforts to those of many other cities across the southeast we have lots of room for improvement. If we all work together we can have a significant impact on improving that first impression of our respective communities. Hopefully improving the curb appeal will result in continued economic growth for the region.