Local Radio Personalities Explain How To Avoid Crossing The Line

Jonesboro, AR -- Radio talk show host Don Imus is at the center of controversy after his remarks about the Rutgers' women's basketball team.

While Imus apologized for his comments,  many leaders in the African American community say talk is cheap.....some are calling for his job.

101.9 Kiss FM's Brandon Baxter says as a radio host, you learn over the years how to avoid crossing the line to a point where you offend listeners.

"I think what happens when you do morning radio is you start off to be funny, you get to the punch line and you get to that point where you have crossed the line.  Then, you're live and you can't take it back. That's when you have to have that filter between your brain and your mouth," said Baxter.

Trey Stafford and Jim Frigo host a morning radio show on 104.9 The Fox.

"I look at his face and he can look at my face and we can pretty well read each other, and sometimes we do cross over the line and that's when you pray that you still have a job the next day," said Jim Frigo.

"In the post Janet Jackson era, there have been some lines drawn on what the repercussions are going to be if you cross the line. Especially after that era, you know that if you do this you're probably going to lose your job because the licensee is going to have to show the commission they are taking responsibility for what goes on the air," said Trey Stafford.

Both agree the fundamentals of radio have certainly changed over the years.

"With radio in general you hear more and more than you would back then," said Stafford.

"We're just having a good time in the mornings and we try to do it without being too offensive to people," said Frigo.

"That's one of the great things about radio is that it is live--but at the same point you're walking that high wire where you have that risk of falling off," said Baxter.

As for Imus, it's unclear how much this fall from grace will cost him.....or if it will even cost him at all.