"Battle in the 'Boro" Brings in the Dollars

JONESBORO, AR -- 67 basketball teams visiting Jonesboro this weekend had local businesses putting on a full court press to impress.

This weekend, Jonesboro was host to the first ever "Battle in the 'Boro" basketball tournament. The games were played all over town and drew in traveling teams from all over the country. It was the first year for close to 70 teams to be here in Region 8 spending money and playing basketball.

"This has been an absolutely wonderful weekend. We had the trifecta of lovely weather, good economic conditions, plus the tournament, it's been a wonderful weekend all the way around, says Scott Logemann with Kum and Go.

Logemann works with Kum & Go, a sponsor for the event. He says the teams and their families have definitely impacted their business this weekend.

"It's be a tough one to guestimate right straight across the board, but a good guestimation would be 8 to 10 percent would be a good feel," says Logemann.

Which all in all means more cash for Jonesboro businesses.

"From an economic stand point, anytime you can draw that many young folks, and I'm talking about realistically probably a thousand people, anytime you can draw that many youngsters coming in, there's really good about eating out, enjoying the local ambience, plus anytime you can get Northeast Arkansas in the market," says Logemann.

But gas stations aren't the only business in town that saw an increase in sales this weekend. Restaurants, the mall and hotels were host to the teams as well.

"Last year, since we had the mall opening, our revenues in town were up quite a bit, so this actually helps because this year the hotels are seeing a softer occupancy," says Naz Kazi, the owner of Quality Suites Hotel in Jonesboro.

Tournament hosts expected the event to bring close to one million dollars to the city; an estimate that businesses say means more money for all.

"The town can capture more tax revenues and it would be beneficial for everybody," says Kazi.

"We've got the hotels, we've got the infrastructure, town's growing, love the Turtle Creek Mall, there's just all kinds of cool things going on and anytime you can get any kind of thing with this kind of draw is a wonderful thing all the way around," says Logemann.

Because of the success of this year's first annual tournament, the event is already on the books for next year here in Jonesboro.