With gas prices nearing $3 a gallon, drivers across Region 8 are feeling the pain at the pump.
"We were going to go to Memphis but I think I'm just going to stay with my dad," said Jacob Mann, who's visiting Jonesboro from Memphis. "I'm from Memphis and prices there aren't as high as they are here. I think it's insane."
A sentiment shared by many this holiday season but despite the complaints, most say they'll just grin and bare it.
According to AAA, gas prices are 85 cents more per gallon compared to this time last year.
That makes for quite an expensive road trip if you're traveling more than 50 miles.
The big question .. Will the rise in price lead to a fall in holiday road traffic?
"No, not really," said Wayne Chatmon. "Most people just pay whatever it is and keep on going."
AAA auto club estimates 38.7 million Americans will travel 50 miles or more from home this holiday, which is a 1.5 percent increase from last year's 38.1 million travelers.
And the greatest number of Thanksgiving auto travelers will originate in the Southeast, with 9 million expected to take to the roads, followed by 7 million from the West, 6.6 million from the Midwest and 2.4 million from the Northeast.