The campaign is entitled evidence equals innocence: Arkansas take action. That's going to be very important just a day after a federal court told the State of Arkansas they must first take a closer look at this new DNA evidence.
"This is their last chance. The courts have got to look at this new evidence and look at it objectively. I think that is why the timing is so critical now," said organizer Capi Peck.
Now, a month after Damien Echols defense team presented new evidence that claims the West Memphis Three are innocent, organizers of the Evidence Equals Innocence campaign hope to open the eyes of state leaders and ask them to expedite the exonerations of the West Memphis Three.
"I think that's what we are all about. It is a major education campaign for the state. It's been on the backburner for so many years and not in the public eye. Now what we have to do is to bring it up in a new way where there is not so much mass hysteria," said Brent Peterson.
To do that, the group is collecting letters and getting petition signatures that will eventually make their way to the State Capitol.
It's all in support of Damien Echols, Jessie Misskelly, and Jason Baldwin who have been in prison for 14 years for the murders of three West Memphis 8-year-olds.
"That's half of their lives. I'm almost the same age as these three guys. I could not imagine going to prison and being convicted of something that I knew I was not responsible for," said Heather Cavenaugh.
It's that reason that supporters worldwide are doing everything they can, no matter how small the task.
"I'm doing postcards and sending those out in the mail. Just doing whatever I can to be of support," said Tony Peck.
And the group hopes that the message of Arkansans will be loud enough for action.
"The Arkansans matter the most right now, because the elected officials have to listen to us," said Capi Peck.
Organizers of the campaign are expected to come to the State Capitol on December 18th to deliver Governor Beebe and Attorney General Dustin McDaniel with thousands of petitions and letters worldwide.
A sample letter to Governor Beebe and Attorney General Dustin McDaniel are both available at the West Memphis Three website at www.wm3.org.
The petition and more information about the West Memphis Three case can also be found at that website.