ASU Rolls Out the Red Wolf

JONESBORO, AR (KAIT) - The wait is over.  Arkansas State University officials this morning unveiled the imagery and logos for the school's newly-adopted mascot, the Red Wolves.

This morning's 11 a.m. ceremony outside the Student Union culminated a year-long decision-making process in response to NCAA sanctions.  A large crowd of students, faculty and staffers, alumni, fans and supporters gathered outside the Student Union as students unrollled a large black banner feauturing the new logo from the top floor of the building. Corey Leonard, quarterback of the ASU football team, and the university's Student Government Association President then unveiled several other related images that will be used.

"Let the howling begin!", said Athletic Director Dr. Dean Lee.  Leonard then led the crowd in the first singing of the newly-revamped university Fight Song that fits the new mascot, as cheerleaders and members of the ASU band sang and played along.

According to Ron Looney, director of the Dept. of Publications and Creative Services, all four of the department's staff artists collaborated in the creation of the Red Wolf imagery.  Initial sketches of the Wolf mascot were created by art director Mark Reeves and designer Mary Williams.  Graphis designer Heath Kelly developed the lettering style, and staff artist Michael Johnson assisted with conceptual suggestions and digital manipulation of the art form.  The staff then combined their efforts to create the versions necessary for production of various types of university media.

ASU's athletic teams will begin competing as the Red Wolves next fall at the beginning of the academic year.