Business is booming in Branson, Mo. this holiday season

Visitors hit shops in downtown Branson, Mo.
Visitors hit shops in downtown Branson, Mo.(KY3)
Published: Dec. 13, 2021 at 11:30 AM CST
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BRANSON, Mo. (KY3) - Businesses in Branson, Mo. report the best Christmas holiday sales in many years.

Steve Hartley, the co-owner of Dicks Five and Ten, says the recent warmer weather along with a new level of comfort in the COVID-19 pandemic has led to an increase in visitors. Hartley says Branson is also a driving destination, which makes it easier for families to visit.

“The weekends are incredible, weekdays are good but we’re really seeing it start to come back on Thursday in a big way, Friday even bigger than Saturday,” said Hartley.

Branson stores aren’t the only places seeing an increase in guests. Hilton Hotels Vice President of hotel operations, Bill Tirone says the momentum from the summer tourist season carried into the winter months as well.

”Every weekend is full now until Christmas, this week we’re extremely busy because we have a convention in town so that helps wind up the year,” said Tirone.

Branson visitor Stephanie Velten says she’s been coming to Branson for 41 years. She says what keeps her coming back is the emphasis on families.

“The way that everyone’s treated her is so good, and when we got places it feels magical you just have a good time, you leave feeling like a little kid,” Velten said.

Velten says Bransons expansion also helps bring more people to the tourist town.

”There’s so many new businesses and so many new things taking off going everywhere it’s another boom,” said Velten.

Hartley says the crowds go beyond the weekend. He expects heavy customer traffic to continue through December.

Tirone says if you do plan to visit anytime soon, booking ahead for lodging and attractions is important.

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