Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

Heartland flooded roads, bridge information

  Teacher accused of statutory rape involving a former student

Monarch caterpillars from Ripley Co., Mo. to be released at Forest Service’s Poplar Bluff dist. office

  Missouri man found alive 2 days after being swept away by floodwaters

Sikeston High School graduate completes U.S. Air Force basic training

AG Schmitt warns of ticket scalping ahead of Stanley Cup finals in St. Louis

Cardinals game postponed due to weather

Annual city-wide cleanup scheduled in Malden, Mo.

New Shelby Rd. extension to open in Poplar Bluff, Missouri

  Portageville police investigating home invasion; 3 suspects in custody

Man sentenced to life in prison in Ripley County quadruple murders

Missouri Dept. of Conservation: Posts about mushroom hunting ban are fake

Man walking alone accepts ride from deputy, arrested on warrant

U.S. Olympic Gymnastics Team Trials to be held in St. Louis

20 years ago today: Cardinals’ Tatis hits 2 grand slams in 1 inning

  Steele, MO woman accused of assault, burglary

Sikeston man charged with hitting officer in attempted traffic stop, shooting in Marion, Illinois

Man facing rape charge, accused of sexual relationship with woman, her 15-year-old daughter

Missouri Dept. of Conservation urges drivers to slow down, give turtles a brake

Plans for Sikeston, Missouri splash pad revealed

Bald eagle found shot to death near nest

Fun despite a loss on Cardinals Opening Day

2 St. Charles children found safe in Fairmont, IL after Amber Alert, father sought by police

Guide to Cardinals Opening Day 2019

Legislation introduced to improve duck boat safety

Man accused of taking $1,600 worth of building material from lumber company

M2.8 earthquake recorded near Steele, MO

Aerial photos show the scope of recent flooding in southern IL

  Deputy’s body cam captures high school promposal

Proposed bill would require MO residents to own an AR-15