Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

Butler Co. Health Dept. reports 1st death of COVID-19 patient

  Butler Co. Health Dept. to reopen after employees test negative

SEMO vs. Dayton season-opening football game canceled

Mo. officials work on plan for schools in the fall

VIDEO: Poplar Bluff police investigating store break-in

ALDI, Hy-Vee recall pre-packaged salads

USDA approves Mo. waiver request maximizing July food stamp benefits

More than 17K confirmed positive cases of COVID-19 in Mo.

Mo. Dept. of Economic Development releases May jobs report

Sikeston Jaycee Bootheel Rodeo to continue as planned

Tenn. man accused of robbing family watching sunset

Mo. Dept. of Health to release guidance for visitations at long-term care facilities

Hydro Adventures sets tentative reopening date

Health Dept. reports 7th death related to COVID-19 at Stoddard Co. nursing home

  Marston, Mo. man facing charges in death of one-month-old daughter

Drive-thru COVID-19 testing to be held in Ripley and Carter Counties

Cape Girardeau Co. Health Center reports confirmed COVID-19 cases that visited Lake of the Ozarks

Southeast Mo. State University to establish George Floyd Memorial Scholarship

  Body of missing 9-year-old swimmer found in Black River

Mo. State Parks reopen some visitor centers, offices

6th death reported from Dexter, Mo. nursing home COVID-19 outbreak

Gov. Parson calls on 1,000 National Guard troops to help officers keep the peace

Hydro Adventures in Poplar Bluff to remain closed for now

  Last chance to apply for Mo. Dept. of Conservation’s 1st elk hunts

Free COVID-19 testing in Pemiscot County, Mo.

Butler Co. Health Dept. offering free COVID-19 rapid testing

3rd COVID-19 patient death reported after Dexter, Mo. nursing home outbreak

  Mo. State Parks campgrounds begin phased reopening

  Stoddard Co. health center: county has ‘hot spot’ of COVID-19 cases at nursing home; 20 residents test positive

Pemiscot County, Mo. stay-at-home order to expire May 18