Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

Tractor Supply Company buys Orscheln Farm and Home stores

Man wanted for murder in Sikeston, considered armed and dangerous

Legislation filed to create ‘Rush Limbaugh Day’ in Mo.

  COVID-19 vaccine clinic held at Black River Coliseum in Poplar Bluff

Poplar Bluff, Mo. pediatrician accused of having sexual contact with a child

Vaccine dose clinics rescheduled due to weather

Cardinals announce one-year contract with Yadier Molina

Former Poplar Bluff officer sentenced to 25 years for producing child porn

Mo. launches COVID-19 vaccine navigator

Registration full for Caruthersville, Mo. mass COVID-19 vaccination clinic

Caruthersville, Mo. police investigating after man shot multiple times

VA Medical Center gives its 1,000th COVID-19 vaccine to Bollinger Co. Army veteran

Gov. Parson announces site locations for next mass COVID-19 vaccination events

Returned stolen road signs part of New Madrid Co. Sheriff’s Department’s new amnesty program

  Western Tenn. double-murder suspect found dead

Wainwright signs one-year deal with St. Louis Cardinals

Sen. Hawley reintroduces duck boat safety legislation

Gov. Parson: ‘Exceptionally limited supply of vaccine in Mo.’

M2.4 earthquake recorded north of New Madrid, Mo.

  Check map of COVID-19 vaccine providers in Mo.

Simon & Schuster says it’s canceling publication of Sen. Hawley’s book

  Online petition demanding Sen. Hawley’s resignation receives thousands of signatures

  FBI looking for people who rioted at U.S. Capitol

Nearly 100K COVID-19 vaccinations administered in Mo.

John J. Pershing VA Medical Center begins COVID-19 vaccinations for veterans

2 men facing murder charges after deadly Christmas Eve assault at Steele, Mo. bar

All 5 selected hunters bag elk during firearm portion of Missouri’s first elk hunt

U.S. 60/62 bridge at Cairo reopens after repairs

  John J. Pershing VA expecting COVID-19 vaccine

Mo. joins Ky., Ark., other states in lawsuit against Google