Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

  Longtime KFVS12 anchor Mike Shain passes away

M3.0 earthquake recorded near Lilbourn, Mo.

  Tenn. man in custody, wanted for attempted second-degree murder

Cardinals win NLDS after defeating Braves 13-1 in Game 5

Molina does it in the 8th and the 10th, Cardinals take Game 4 of the NLDS 5-4

  Crews battle cotton bales on fire near Hayti, Mo.

Man accused of hitting another man and 3 year old in head with handgun

Blues lose to Capitals in overtime on 2019-20 Opening Night

Cardinals announce postseason ticket info. for NL Championship Series

Poplar Bluff School District earns back-to-back blue ribbons

Mo. man pleads guilty to attempting to provide material support to ISIS

Influx of frogs, toads after historic flooding in southeast Mo.

  Escaped Penn. prisoner arrested in Dexter, Mo.

  Law enforcement digging in Scott Co., Mo. field as part of investigation into Cheryl Ann Scherer disappearance

Gov. Parson signs measure to hire more disabled Missourians

Gov. Parson announces special session

New Mo. state record brown trout caught at Lake Taneycomo

  Investigators: Passenger jumped from truck on I-55 to avoid head-on crash and later died; driver facing multiple charges

U.S. Dept. of Labor awards more than $2M to Mo. for severe storm, flood recovery

  Woman accused of stealing money from fundraiser for New Madrid fire chief battling cancer

  Stoddard Co. Ambulance Dist. Strike Team deployed to help with Hurricane Dorian

Mo. Gov. Parson holds news conference on statewide reorganization

  Mo. Dept. of Conservation to increase prices for nonresident permits

Mo. counties to receive $9M for land damaged by flooding

Mo. Dept. of Transportation giving away 2 old bridges

  Dexter man facing charges after 2 young children test positive for meth

  Three Rivers College holds news conference on industrial hemp education project

Man wanted in connection with UTV theft in Poplar Bluff captured

RESULTS: Aug. 6 special election in Mo.

  Bicyclist hit, killed on Hwy. 62 in Miner, Mo.