Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

FBI looking for woman in connection to child sexual exploitation investigation

Poplar Bluff police make holiday patrols

  Reward raised after more animals found dead in Caruthersville, Mo.; police investigating

$500K sewer main repair, replacement underway in Kennett, Mo.

Mo. State Highway Patrol launches upgraded AMBER Alert system

WalletHub’s best stores for Black Friday

  Mo. hunters help save deer stuck in fence

Police: Child gave false information about attempted child abduction in Perryville, Mo.

Young Mo. hunters harvest 18,158 deer in early youth portion

Man found guilty of resisting arrest after high-speed chase in Dunklin Co., Mo.

Blues’ Tarasenko out for 5 months with shoulder injury

Mo. program would provide more electric car charging stations

  Longtime KFVS12 anchor Mike Shain passes away

M3.0 earthquake recorded near Lilbourn, Mo.

  Tenn. man in custody, wanted for attempted second-degree murder

Cardinals win NLDS after defeating Braves 13-1 in Game 5

Molina does it in the 8th and the 10th, Cardinals take Game 4 of the NLDS 5-4

  Crews battle cotton bales on fire near Hayti, Mo.

Man accused of hitting another man and 3 year old in head with handgun

Blues lose to Capitals in overtime on 2019-20 Opening Night

Cardinals announce postseason ticket info. for NL Championship Series

Poplar Bluff School District earns back-to-back blue ribbons

Mo. man pleads guilty to attempting to provide material support to ISIS

Influx of frogs, toads after historic flooding in southeast Mo.

  Escaped Penn. prisoner arrested in Dexter, Mo.

  Law enforcement digging in Scott Co., Mo. field as part of investigation into Cheryl Ann Scherer disappearance

Gov. Parson signs measure to hire more disabled Missourians

Gov. Parson announces special session

New Mo. state record brown trout caught at Lake Taneycomo

  Investigators: Passenger jumped from truck on I-55 to avoid head-on crash and later died; driver facing multiple charges