Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

Van Buren schools offer free rapid testing

  Mo. senate special session postponed due to COVID-19 cases

Mizzou to temporarily move to remote learning after Thanksgiving

15 year old bystander shot during fight in Sikeston, Mo.

Nearly 26K new cases of COVID-19 in Mo. in past 7 days

Dept. of Veterans Affairs: 77 active cases of COVID-19 in Poplar Bluff VA service area, 43 in Marion VA service area

  Nearly 22K new cases of COVID-19 in Mo. in past 7 days

Poplar Bluff angler receives certification for world-record catch

  Parson wins election for Mo. governor

White House Coronavirus Task Force releases report for Mo. as of Nov. 1

Butler Co. COVID-19 testing events in November

Poplar Bluff Police PD: 6 sex offender found not in compliance during Halloween check

  Man accused of attempted bank robbery in Sikeston, bank robbery in Charleston, Mo.

Natural gas rates to increase 3 cents for Ameren Mo. customers

Upcoming COVID-19 testing in New Madrid, Butler Counties

  Gov. Parson campaigning in southeast Mo.

Poplar Bluff VA receives large donation

Poplar Bluff police: 3 people accused of shoplifting within 800 ft. of police department

Mo. Attorney General’s Office receives $2M in federal grants to continue SAFE Kit initiative

  Mo. Dept. of Health and Senior Services concludes mold in medical marijuana investigation

Mo. expands group of child care providers eligible for CARES Act funding

  Gov. Parson orders flags at half-staff for Kennett assist. police chief

More than 11K cases of COVID-19 in past 7 days in Mo.

Poplar Bluff gym teacher on leave, facing rape charges

Mizzou, Vanderbilt football game Oct. 17 postponed

Mo. bicentennial quilt to travel to Bootheel

Portageville police investigating burglary at high school football concession stand

Man’s body found by hunter in Butler County, Mo.

  Poplar Bluff Middle School ‘Giving Closet’ opens for students in need

Cardinals announce Wild Card Series roster