Sheryl Crow New Face for Missouri Tourism

March 28, 2006 – Posted at 5:49 p.m. CST

KENNETT, MO -- Tourism is the second largest and fastest growing industry in Missouri. In fact, last year just over 6300 jobs were created.

"If America is the melting pot of the world, then Missouri is the melting pot of America. We have everything from the mountains to the plains, to the flat lands, farm land. We have streams, we have metropolitan areas. We have major attractions that people recognize, we have music, you name it, there is a sample of it in Missouri," said President of the Missouri Travel Council Gary Figgins.

One thing Missouri also stakes claim to rock star Sheryl Crow. The Kennett native is one of the newest faces of the ad campaign.

"In the case of Sheryl Crow, it's 'All I want to do is VisitMo.' It has a little paragraph explaining Sheryl's connection to the state and it mention's Kennett prominently in that add as well," said Figgins.

But no one in Southeast Missouri is really that surprised to see her face.

"She is proud of her hometown, she is proud of her heritage and growing up here and so that is what endures her to us as well as being a hometown girl. That she has not forgotten us and she remembers her roots," said Jan McElwrath of the Kennett Chamber of Commerce.

"Every celebrity has a hometown. what's unique is the fact that Sheryl has always been so willing to give back to her community, to recognize her community, to recognize her roots and even on a larger stage, to recognize the state as her home state," said Figgins.

Crow's ads are featured in a variety of magazines.