Florists Get Ready for Their Biggest Day of the Year

February 12, 2007 -- Posted at 6:33 p.m. CST

JONESBORO, AR -- Valentines Day is one of the busiest days of the year for florists, second only to Mothers Day.  Millions of roses will be sold this year, many at the last minute.

"Over a week and a half time period for Valentines Day we'll get 200,000 to 250,000 orders," said Tom Walden, Director of Consumer Fulfillment for Teleflora.

That's over 30,000 orders a day.  The number of workers at the call center at Teleflora jumps from 60 to 350 for the two weeks before Valentines Day.

"It just kind of sneaks up on you," said florist Laura Lamb.

Local flower shop, St. Pierre's is getting ready.  Owner Laura Lamb said they've been preparing since last year.

"You pre-book in January or December.  You try to think, 'I need this many roses, this much greenery, this many filler flowers', and stuff like that," said Lamb.

Lamb ordered 1,400 roses, over three hundred tulips, and multiple other flowers all to be used for Valentines Day.

Hundreds of man hours go into getting the bouquets ready for delivery.  Lamb and her team worked all day Saturday, part of Sunday, and all day Monday.  It will continue to be "all hands on deck" until Wednesday afternoon.

"It will be insane.  It's going to be very, very, very busy.  We'll start having to reject orders because we'll run out of flowers by Wednesday," said Lamb.

Lamb said her shop hasn't been badly affected by the bad weather in California.  Most of the flowers used at St. Pierre's come from South America and Holland.  She said the one flower she would like are gladiolus, which were destroyed by frost.

For more tips on what to get your loved one for Valentines Day click on one of the links below.